Wednesday, 15 December 2010

This is what winning feels like!

After winning the prestigious MSDUK Supplier of the Year Innovation Award Micro-Fresh featured in the December issue of the MSDUK newsletter.

Read 'This is what winning feels like'.

MSDUK 2010 Conference - Making Supplier Diversity Sexy!

Read more ...

The UK's leading direct home shopping company apply Micro-Fresh to their shoes

J D Williams are the most successful direct home shopping company in the UK and in line with their winning formula of providing quality products have begun applying Micro-Fresh to their shoes.

The MULTIfit lace shoe now features Micro-Fresh preventing bacterial growth and odour for the entire life of the shoe!

Now there's a pair of shoes worth purchasing!

Check out JD Williams MULTIfit shoe

Monday, 22 November 2010

The MRSA Solution...Live on Southside Radio


I was delighted to be interviewed by Southside Broadcasting recently. After reporting last week of rapping live on radio about Micro-Fresh, here's your chance to listen in to my discussion with Southside's Alex Lewczuk on solutions to MRSA.

Southside Broadcasting 11 November Podcast

Tuesday, 16 November 2010

Live on The Eye


I was delighted to be interviewed on 103 'The Eye'.

103 The Eye is a community radio station broadcasting out to Melton Mowbray, The Vale of Belvoir, Leicestershire and Nottinghamshire.

Sunday morning found me live in the studio rapping about Micro-Fresh and discussing the perils of the super bug MRSA with the boys from The Eye. This was a whole new media experience for me and added a new string to my bow.

Tune in at 103.00 Mhz FM (VHF) band and visit 103 The Eye at www.103theeye.co.uk

A fresh approach to the VAT rise


Last week saw me in London meeting with some big retailers. Inevitably the impending VAT rise came up and with all the recent press there's most certainly an air of doom and gloom about on this subject.

There is however light at the end of the tunnel and one retailer in particular decided to introduce Micro-Fresh after Christmas to offer a point of difference in their product.

Now thats what I call taking a fresh approach to the VAT rise.

Monday, 8 November 2010

Finding Solution to MRSA


What is MRSA?

MRSA (methicillin-resistant Staphylococcus aureus) is a bacterium responsible for severe infections in humans which are very difficult to manage, treat and contain.

Methicillin-resistant means the bacteria are not affected by the antibiotic, Methicillin which is used to treat them.

When the bacteria are treated with antibiotics some of them may survive. The surviving bacteria change (mutate) and then develop resistance to the antibiotic and this is how MRSA bacteria have become immune to antibiotic treatment.

MRSA infection occurs when the bacteria break through the skin surface, enter the body and multiply.

Symptoms and MRSA Infection

The NHS reports that one in three of us carry the Staphylococcus aureus bacteria on our skin or nose without developing an infection. This is termed as being ‘colonised by the bacteria’. People can carry the bacteria from hours and days to weeks and months and be completely unaware of it as it causes no harm, unlike those who become infected with MRSA.

Once the bacteria have entered the body; at the point of infection, MRSA symptoms will occur. Although these vary, generally redness and swelling will be present at the infection site.

Skin infections include boils, abscesses, sties, cellulitis and impetigo. Staphylococcus aureus bacteria entering the bloodstream can cause septicaemia, meningitis, pneumonia, endocarditis (infection of the heart lining), osteomylitis (infection of the bone marrow) and other severe and potentially life threatening infections.

Spread of MRSA

Infection is particularly problematic in hospitals as the bacteria have opportunity to enter the skin through wounds or invasive devices such as catheters.

Colonised patients can transfer the bacteria to a wound located on themselves. MRSA can spread through patients or staff being either colonised or contaminated and the super bug can then be transferred from patient to patient, through staff, equipment or simply by environment. Some strains of MRSA have transferred between hospitals and are known as epidemic MRSA or EMRSA for short.

MRSA is most common in hospitals (due to there being a point of entry for the bacteria, older, weaker and sicker people and a higher number of people so the bacteria can spread), it can occur anywhere. Indeed over recent years the number of MRSA outbreaks within the community has increased.

Additional factors which increase the risk of contracting MRSA include; participation in contact sports, sharing sports equipment, visiting public areas such as shopping centres, gyms and leisure centres, using public telephones and public transportation, low immunity, cancer, diabetes, sharing personal hygiene items, using hot tubs and poor skin hygiene. In addition to hospitals, living or working in close proximity to others such as in day care centres, prisons, homeless shelters, military quarters etcetera also increases the risk.

MRSA can survive on any surface or object for a long period of time as well as spreading through fabrics; clothing, towels, sheets etcetera.

Managing and restricting the growth and spread of MRSA

Antimicrobial solutions which inhibit the growth of bacteria are used to restrict and manage the spread of MRSA.

Since the epidemic of MRSA (EMRSA-15 and EMRSA-16) in the 1990’s, hospitals have introduced stricter measures to minimise the risk of MRSA infection spreading. Steps have include staff being meticulous in washing their hands and using antibacterial gel before and after coming into contact with patients and wearing disposable gloves and aprons. Visitors are also encouraged to wash their hands and use the antibacterial solutions provided. Surfaces and equipment are also now subjected to thorough cleaning with the use of antibacterial agents.

Applying antimicrobial solutions to surfaces, objects, fabric and clothing in all public places will work positively to eliminate the growth, spread and any future epidemic of MRSA.

Recent studies have shown that many antimicrobial solutions actually cause more harm than good as long term use causes a build up of the toxic chemicals in which they contain.

There is a strong need for an antimicrobial solution which not only inhibits the growth and spread of MRSA but importantly is non toxic to humans and spans the life of the product or surface to which it is applied.

Thursday, 14 October 2010

Micro-Fresh is headed for the peaks!

I headed up north today, well north west to be precise and had a very interesting meeting with a well known outdoor retail group. After pitching to a group of 8 I think Micro-Fresh might just be headed for the peaks!

6th October ... I met former West Indies Cricketer, Alvin Kalicharan

I had a great meeting today with the former West Indies cricketer, Alvin Kalicharan. We were discussing the benefits and endless possibilities of using Micro-Fresh at sporting venues and applying it to sporting goods such as equipment, kit bags and clothing....watch this space!

5th October ...Micro-Fresh® win prestigious MSDUK Award

We were delighted to receive news during the summer that Micro-Fresh had been shortlisted as a finalist for the MSDUK (Minority Supplier Development UK) 2010 Awards, under the Supplier of the Year: Innovation Award category.

On the 5th October, I went along to the prestigious award ceremony in London, held at the Marriot Hotel in Grosvenor Square.

Cisco Systems Inc. sponsored our category and their Director of Global Supplier Diversity, Denise Coley, presented the award; 'and the winner is....Micro-Fresh'. The audience clapped and began to search for the award winner. It was at this point I realised that we had won and I needed to get up. I was gob smacked, I couldn't believe it and then somehow I staggered to the stage quite punchdrunk and unable to speak, which is quite unlike me! I was however delighted and spent the next half an hour sitting at the table in a state of shock unable to eat or drink anything.


It was a great evening and fortunately my usual ability to speak has returned. You can read the official press release here.